The 10th anniversary pop-up store of the comedic slice-of-life series "Non-Human" makes its Hong Kong debut, featuring a 4-meter-tall "Xiao Yu" figurine.

Co-organized by QooApp and Shinway Anime Merchandise Specialty Store, the classic mythology x modern urban comedy manga "Fei Ren Zai" arrives in Hong Kong for the first time from October 1 to 12, 2025, to celebrate its 10th anniversary!

Held at the L2 Atrium of Landmark North, Sheung Shui, this is the first large-scale official event for "Fei Ren Zai" in Hong Kong. The pop-up store features a wide range of limited-edition merchandise and over a hundred themed collectibles. With the appearance of the 4-meter-tall protagonist "Xiaoyu," fans are sure to have an unforgettable experience!

First Time in HK: 4-Meter-Tall "Xiaoyu" Inflatable Figure

The moon rabbit "Xiaoyu," who loves carrots even more than mooncakes, makes her first-ever appearance in Hong Kong. This giant inflatable figure, standing over 4 meters tall, sits prominently in the Landmark North Atrium to welcome all fans.

Don’t Miss Out: Offline Debut of the "𝐂𝐮𝐭𝐞 𝐏𝐞𝐭𝐬" Series Merchandise

Specially launched to celebrate the 10th anniversary, this new series features the main characters alongside various adorable small animals in a refreshing autumnal theme. The "Fei Ren Zai" 10th Anniversary Pop-up Store Hong Kong Station marks the first time the entire "𝐂𝐮𝐭𝐞 𝐏𝐞𝐭𝐬" collection will be available for purchase at an offline event. Quantities are limited—don't miss this rare opportunity!

3-Meter-Tall Giant "Lay-down" Style Popular Characters

Beyond the main venue at the Atrium, be sure to visit the L5 Sky Garden at Landmark North! Fans can take photos up close with more than a dozen character standees. The garden also features two giant glowing inflatable displays of "Jiuyue" and "Xiaotian." Snapping a photo with these themed lights against the city's night sky is a truly cozy experience.

A 10-Year Milestone: The First "Fei Ren Zai" Hong Kong Station

Since its serialization in 2015, "Fei Ren Zai" has won readers' hearts with its lighthearted parody style of "classic myths meeting contemporary daily life," and was adapted into an animation in 2018. This 10th Anniversary Pop-up Store represents the first close-up interaction between the official brand and Hong Kong fans.

Event Information

• Event Name: "Fei Ren Zai" 10th Anniversary Themed Limited Pop-up Store – Hong Kong Station –

• Date: October 1 – October 12, 2025

• Location: L2 Atrium and L5 Sky Garden, Landmark North, Sheung Shui, Hong Kong